Paid Media & Measurement
Paid Media Audit

Can you trust what your paid media reports are telling you?

Advertising platforms can report clicks, conversions and improving performance while the underlying evidence tells a different story.

Bnarrativ's Paid Media Audit examines whether your measurement is working, your campaigns are reaching the intended audience, the delivered traffic is credible, and platform results align with observable business outcomes. We don't begin with a list of tactics — we begin with a more important question: is the evidence trustworthy enough to evaluate performance? It's why a paid media audit examines the full evidence chain, not just the campaigns.

Request a Paid Media Audit →
Built for franchise, multi-location and complex organizations.
Sample · illustrative reported vs. evidence
what the platform reports
Conversions rising · performance improving
but the evidence shows
Measurement — duplicate conversions firing
Traffic quality — low on-site engagement
reconciliation
Platform totals and GA4 don't agree
→ Verify the evidence before you trust the report.
what you receive

Four things, each tied to evidence you can review.

01

Whether the numbers reconcile

Your tracking, tags, and the gaps between platform, GA4 and CRM totals — what you can trust, and what you can’t.

02

What’s working and what’s wasted

Findings across Google Ads, Meta and GA4 — targeting, delivery, traffic quality and where spend leaks.

03

A prioritized fix list

Structured findings rated by evidence, severity and confidence, ordered by what to correct first. What isn’t evaluable is flagged, not guessed.

04

The evidence behind every call

Source records, screenshots and reconciliation, walked through in a working session with the analyst — not a PDF over the wall.

why an independent paid media audit matters

A separate set of eyes, and a separate evidence record.

The people managing media often know the account deeply. They're also working inside the same platform reports, optimization routines and assumptions being evaluated.

Bnarrativ doesn't need to replace the existing team to evaluate the evidence. The audit supports better decisions by internal teams, agencies, vendors and leadership alike.

01Validate reporting before increasing investment
02Distinguish tracking problems from campaign problems
03Evaluate an agency or vendor without beginning with an accusation
04Identify what can and cannot be concluded from current data
05Prioritize corrective work across marketing, analytics and sales teams
06Establish a baseline before changing partners, platforms or strategy

Before you optimize the media, verify the evidence.

Find out whether your measurement is working, your targeting is correct, your delivered traffic is credible, and reported performance aligns with real outcomes.

Request a Paid Media Audit →
The tools automate the evidence. The analyst owns the recommendation.