An independent audit of your paid media and its measurement, for franchise and multi-location brands spending across Google Ads, Meta and GA4 who need to know their reporting can be trusted. Bnarrativ examines measurement integrity, targeting, delivery and business outcomes. You receive a written, evidence-backed read of what’s working, what isn’t, and what to change before the next media decision.
What you will know when the audit is complete.
Whether the numbers reconcile
Your tracking, tags, and the gaps between platform, GA4 and CRM totals, what you can trust, and what you can’t.
What’s working and what’s wasted
Findings across Google Ads, Meta and GA4, targeting, delivery, traffic quality and where spend leaks.
A prioritized fix list
Structured findings rated by evidence, severity and confidence, ordered by what to correct first. What isn’t evaluable is flagged, not guessed.
The evidence behind every call
Source records, screenshots and reconciliation, walked through in a working session with the analyst, not a PDF over the wall.
A separate set of eyes, and a separate evidence record.
The people managing media often know the account deeply. They're also working inside the same platform reports, optimization routines and assumptions being evaluated.
Bnarrativ doesn't need to replace the existing team to evaluate the evidence. The audit supports better decisions by internal teams, agencies, vendors and leadership alike.