Names, categories, addresses, service areas, ownership relationships, and core claims.
Market visibility, business profiles, location-page relevance, and the queries that surface each location.
Brand and location mentions, description accuracy, cited sources, competitor inclusion, and observable gaps.
Whether the path from discovery to contact, booking, visit, or purchase works and can be measured.
Where national standards, local execution, platform data, and reporting definitions conflict.
The audit does not stop at whether a listing or page exists. It tests whether the available evidence agrees and supports the action the market needs.
Location page and business profile use different service categories.
Search and AI systems receive conflicting entity signals.
Confirm the governed category, correct the source of record, and validate downstream surfaces.
A repeated issue affecting many locations, such as thin page distinction, inconsistent categories, or broken measurement.
A market-specific difference that should be preserved, such as service availability, geography, regulation, language, or real local expertise.
The goal is not perfect sameness. It is governed consistency with room for accurate local difference.
What matters across the network and why.
Evidence, scope, affected markets, and confidence.
Network fixes, local fixes, owners, and dependencies.
What was examined, what was unavailable, and what cannot yet be concluded.
Scope the markets, evidence sources, and decisions the audit needs to support.
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