An audit of how consistently a brand shows up and reads accurately across selected local markets — for franchises and multi-location organizations where a strong national average hides weak markets. Bnarrativ examines visibility, accuracy and competitive presence market by market. You receive an evidence-backed map of where national strategy breaks down at the location level, and which markets to address first.
What we examine in every selected market.
Names, categories, addresses, service areas, ownership relationships, and core claims.
Market visibility, business profiles, location-page relevance, and the queries that surface each location.
Brand and location mentions, description accuracy, cited sources, competitor inclusion, and observable gaps.
Whether the path from discovery to contact, booking, visit, or purchase works and can be measured.
Where national standards, local execution, platform data, and reporting definitions conflict.
Visibility without accuracy can send a customer to the wrong page, service, location, or conclusion.
The audit does not stop at whether a listing or page exists. It tests whether the available evidence agrees and supports the action the market needs.
Location page and business profile use different service categories.
Search and AI systems may understand the same location in two different ways.
Confirm the correct category, update the authoritative record and check that the correction carries through elsewhere.
Fix the system without erasing the market.
A repeated issue affecting many locations, such as thin page distinction, inconsistent categories, or broken measurement.
A market-specific difference that should be preserved, such as service availability, geography, regulation, language, or real local expertise.
The goal is not to make every market identical. It is to keep the essential facts consistent while preserving differences that are real and useful.
A clear record of what needs attention.
What matters across the network and why.
Evidence, scope, affected markets, and confidence.
Network fixes, local fixes, owners, and dependencies.
What was examined, what was unavailable, and what cannot yet be concluded.
See where the network is consistent—and where individual markets need attention.
Tell us which markets matter and what the organization needs to understand. We’ll recommend the right audit scope.
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