How AI assistants find, understand and recommend brands — and what the evidence says for franchises, multi-location organizations and other complex brands.
Our flagship series — evidence-led essays on how AI assistants find, understand and recommend brands.
The practice of leaving evidence AI assistants can find, understand and cite — and why it matters for complex brands.
Read post →SEO earns ranked links. AEO earns a place in the synthesized answer. Where the two differ, and where they overlap.
Read post →Disclosed denominators, timestamped answers and evidence you can audit — not an invented score.
Read post →The evidence, entities and sources that decide whether an assistant will name you as the answer.
Read post →Can an assistant understand the brand and every location? Visibility, market by market.
Read post →The evidence, methodology and accountability to look for — and the repackaged-SEO red flags to avoid.
Read post →A real audit verifies the evidence chain — measurement, targeting, delivery and outcomes — before it optimizes the spend.
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