Field Notes.
How brands are found, measured and chosen across paid media, search and AI. What the evidence says about the systems connecting them.
The Latest
Your Paid Media Account Isn’t the Whole System
A well-managed account can still produce a bad business result. Media, landing page, analytics, conversion measurement and outcome are one connected system. Optimizing the account alone can’t fix failures elsewhere in the chain.
Read the Field Note →A real audit verifies the evidence chain, measurement, targeting, delivery and outcomes, before it optimizes the spend.
Read post →Platforms decide more of who sees an ad and why. The controls that still matter are signals, boundaries and outcomes.
Read post →Bot and invalid traffic can enter analytics, audiences and bidding. What the evidence can prove, and what it cannot.
Read post →What the new AI Assistant channel measures, and why it is not the same as AI visibility.
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