A technical SEO audit examines the infrastructure everything else stands on: crawl & index truth, structured data, architecture, and rendering. The same foundation AI engines read before they cite anyone — including you.
What gets checked
What crawlers can actually reach vs. what's silently invisible — accidental noindex, blocked paths, redirect chains.
Schema that's present, valid, and matched to page intent — the machine-readable layer AI answers lean on.
Internal linking, orphaned pages, canonical logic, URL hygiene. Does the site's structure say what the business does?
Does the content exist before JavaScript runs? Does it load fast enough for anyone — bot or buyer — to wait?
location pages: thin, unlinked, invisible the pages AI would cite sitemap ✓
Why it matters now
AI engines read the same infrastructure crawlers do. A page that can't be crawled, isn't indexed, or carries no structured data can't be cited — no matter how good the content is. Technical SEO is the foundation layer of AEO: one set of fixes raises both classic rankings and AI citation odds. For multi-location brands the stakes multiply — every weak location page is a market you're invisible in.
What you leave with
- The verdict — what's blocking crawl, index, or citation, with the evidence for each finding.
- The fix list — priority order, each item with the reason and the expected effect.
- The re-check — after fixes ship, we verify the changes took. Movement, not promises.
Frequently asked questions
What does a technical SEO audit check?
Four layers: crawl and index truth (what search engines can actually reach versus what's silently invisible), structured data (schema that's present, valid, and matched to page intent), site architecture (internal linking, orphaned pages, canonical logic), and rendering and performance (whether content exists before JavaScript and loads fast enough to matter).
How is technical SEO related to AI visibility?
AI engines read the same infrastructure crawlers do. A page that can't be crawled, isn't indexed, or carries no structured data can't be cited by an AI answer. Technical SEO is the foundation layer of AEO — fixing it raises both classic rankings and AI citation odds.
What do I get at the end?
A verdict on what's blocking crawl, index, or citation; a fix list in priority order with the reason for each item; and a re-check after fixes ship to verify the changes took.
Is this the same as an SEO retainer?
No. It's forensics: a one-time, independent examination of the site's technical foundation. What you do with the findings — in-house, with your agency, or with us — is your call, and the diagnosis doesn't change based on that answer.