A senior, line-by-line Google Ads account audit: wasted spend, conversion-tracking integrity, structure, and a prioritized fix list — delivered as a walkthrough of your actual account, not a 40-page PDF nobody reads.
What gets checked
Are the conversions your bidding optimizes toward real, deduplicated, and complete?
Search terms you're paying for that will never convert — usually the fastest savings.
Campaign architecture, ad relevance, and the drag they put on your CPCs.
Bidding strategy vs. actual conversion volume, budget pacing, geographic waste.
What you leave with
- A prioritized fix list — ordered by money saved per hour of work, not by audit-tool severity scores.
- The walkthrough recording — every finding explained in your account, so your team can act without us.
- An honest verdict — whether the account needs management, a one-time fix sprint, or just less budget.
Pairs with the AEO audit
The uncomfortable combination: what you pay Google per click, next to the AI answers recommending your competitor for free. Businesses that run both audits usually reallocate budget — in one direction or the other — within a month.
Frequently asked questions
What does the Google Ads audit cover?
Wasted spend (search terms that will never convert), conversion tracking integrity, campaign and ad group structure, Quality Score drag, bidding strategy fit, and a prioritized fix list — delivered as a live walkthrough of your actual account.
Why is conversion tracking checked first?
Because it's the silent account-killer: an account optimizing toward phantom or double-counted conversions makes every other decision wrong. Roughly the first thing we verify is whether the numbers your bidding runs on are real.
Do you also manage Google Ads?
Selectively. Management is what happens after an audit shows it's the actual bottleneck — not a default retainer. If the audit says you need a fix sprint and a quarterly check, that's what we'll tell you.
How does this connect to AEO?
Run both audits and you see the full picture: what you're paying Google for clicks versus what AI engines give your competitors for free. The combination frequently reallocates budget better than either audit alone.