Marketing intelligence is the audit-first half of Bnarrativ: we examine the evidence — analytics, ad accounts, site infrastructure, AI answers — and tell you the truth about what's working. The AI check is free; the forensics are scoped senior engagements.
The no-conflict model
Nobody audits honestly when their revenue depends on the retainer the audit recommends. Ours doesn't. Execution is the exception here, not the model — so when the findings say "fire nobody, fix two settings," that's what the report says.
The forensics suite
Which of your numbers can you trust? Tracking integrity, channel truth, readable reporting. Details →
Wasted spend, conversion-tracking integrity, structure — a fix list ordered by money saved. Details →
SEO forensics: crawl, index, schema, architecture — the infrastructure both Google and AI engines read. Details →
What AI actually says when your buyers ask — mentions, citations, share of voice. Details →
Built at franchise scale
The practice is led by a founder with executive responsibility for the marketing data behind hundreds of franchise locations. That's why the specialty is franchise and multi-location brands — the reporting problems, vendor dynamics, and three-layer visibility fight are ones we've lived, not read about.
The intelligence retainer
AI visibility, traffic truth, and spend efficiency — re-measured on a cadence, gains and losses named.
The handful of numbers worth watching, defined once so they stay comparable — no translator required.
What's working, what isn't, and exactly what to ask your vendors to change.
An independent read on agency reporting — because we're not competing for their retainer.
Frequently asked questions
What is marketing forensics?
An independent, evidence-first examination of a company's marketing: whether the analytics numbers are real, where ad spend actually goes, whether the site's technical foundation supports search and AI visibility, and what AI engines say when buyers ask. Diagnosis first, unattached to any retainer that depends on the findings.
Why does independence matter in a marketing audit?
Because nobody audits honestly when their revenue depends on the retainer the audit recommends. Bnarrativ's model is intelligence-first: the AI diagnosis is free, the forensics audits are flat-scoped engagements, and execution is the exception rather than the goal — no finding earns us a retainer.
What does the intelligence retainer include?
Monthly measurement across AI visibility, traffic, and spend; reporting a business owner can read without a translator; and a quarterly truth session — what's working, what isn't, and what your vendors should be asked to change.
Who leads the practice?
A founder who led marketing intelligence at enterprise franchise scale for 25+ years, with executive responsibility for the data behind hundreds of locations. The practice specializes in franchise and multi-location brands.